Trade Fair Stand – Metal Expo 2022 / Poland
A comprehensive marketing project for Prec-Odlew — trade fair stand, materials, social media and lead processes at the METAL trade fair in Kielce (2022–2024). Significant sales growth in the 12 months following the fair.
About the Client
Prec-Odlew Sp. z o.o. — a Polish company founded in 1997, supplying materials to the foundry and model-making industries. Exclusive distributor of ebalta Kunststoff GmbH in Poland.
Challenge
A debut at the International Foundry METAL Trade Fair in Kielce (September 2022). Coordinating logistics over 6 months of preparation, controlling the budget and preparing the sales team.
Solution (2022–2024)
- Stand concept and design — narrative: product → application → benefit
- Build execution, lighting, product displays, graphics
- Client materials: catalogue, product cards, follow-up packages with QR codes
- Social media: pre-event / on-site / post-event sequence
- Lead processes: forms and a follow-up playbook for the sales team
Results
- A successful debut — „the competition was mildly stunned” by the scale and quality
- Sales growth in the following 12 months
- Continued collaboration at the 2023 and 2024 editions
„Marcin’s work translated into a significant increase in sales over the next 12 months. The competition was mildly stunned by our debut.”
— Prec-Odlew Sp. z o.o., President of the Management Board
