Trade Fair Stand – GIFA 2019 / Germany

Challenge

Participation in the international GIFA 2019 trade fair in Düsseldorf — the cluster’s debut at this scale. A limited exhibition area of approximately 10 m² required creating a stand that was visually striking among the larger exhibits of the competition.

Solution

• Development of a 3D stand concept and consultation with the builder
• Ergonomic use of the 10 m² space
• Optimal display of cluster logos and materials
• Setup and operation of the VR system as the main visitor attraction

Results

• The stand attracted many industry representatives from Poland, Europe and beyond
• Participation in high-level conversations with key players in the European foundry market
• Positive reception of the visual concept and VR technology presentation
• Enhanced image of the Polish foundry cluster on the international stage

„Marcin helped us prepare the stand for GIFA 2019. It was our debut, and a very successful one. We attracted the attention of many significant players from Europe and the world in the foundry market… Thanks to Marcin’s efforts, that goal was achieved.”

— Innovative Foundry Cluster, President of the Management Board